super(market) architecture 2.0
super(market)
architecture 2.0
projects of the archinauten
a view on supermarket architecture in upper austria... and more...
„superarchitettura is the architecture of superproduction, superconsumption, superinduction to consume, the supermarket, the superman, super gas“ manifesto of the exhibition “superarchitettura”, by archizoom and superstudio, 1966
when we think about the way supermarkets have changed in austria over the last twenty years, the transformation was closely related to the ongoing discussions about architectural form and the role of consumption in today’s social life.
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tend to spend more and more time on these activities, since they interlace with other occupations of our daily lives. hence it is not enough anymore to create the image of a brand, but to maintain a relationship with the consumer, to produce a seductive experience and create shopping spaces with their own identity.
hand in hand with the transformation of the shopping mall, the aesthetics of supermarkets change. in austria a few supermarket chains started to involve architects into their design process early on. today these supermarkets are built in relation to their surroundings, celebrate their difference (the new manifold) and have very clean aesthetics. they do not show their infrastructure, focus on noise reduction and incorporate eco-friendly energy solutions – one could say this is the era of “superarchitecture 2.0”.
* kwinter, sanford: requiem, 2010, p.46
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from: 25.06.2015 till: 15.08.2015
exhibition hall of the agency karmášek k.weise 2619/9
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